Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
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A veryyyyy exciting delivery arrived last week, which lead to some extraaaa magical merchandisinggg where Caroline completely refreshed a major department of the store… spoiler alert: it’s ah-mazingggg, do you want to see??? 🤩🫶🏻📦
Mon Sep 14th, 2026
We love a merchandising moment—especially when we’re creating an all-NEW Creative Escapes Section, featuring wonderful new Lifelines products focused on wellness & creating zen moments! 🌿✨🎨
This section features flameless candle diffusers, clickwick scent refills, lava pens, diffuser pens, cozy coloring books & of course a mahjong moment! 🫶🏻
We also have an entire FlowArt Wall… stay tuned for a feature on that coming later this week 🤩
Sun Sep 13th, 2026
Another late night, another Jellycat restockkk… but this time there’s a spookyyy surprise! 👻 See you tomorrow, Jellycat fans?? 🥰
Fri Sep 11th, 2026
There’s nothing like your first visit to a toy store! 🥰🫶🏻🛍️ One of our favorite milestones to celebrate! Thank you for including us… enjoy the Dino & Bruder truck, we already can’t wait for the next visit! 🤩
Thu Sep 10th, 2026
Bruder is the best!
A veryyyy exciting delivery arriveddd todayyyyyy! 🤩🫶🏻📦 A giant pallet filled with Lifelines Flowart, Diffusers, Aromatherapy Writing Utensils & MORE… stop by soon or keep an eye out here to see what’s in allll of these boxes!
Wed Sep 9th, 2026
Love that store
Spooky season loadinggg… 💚🎃🖤👻💜🪄🧡🐈⬛🩷
Join Molly as she creates our Halloween book display, which is overflowingggg with spooktacular story books, activity books, Legos, stuffed animals & more! All 4 sides are filled with different things, sooo there’s a ton to explore! 🎃
We also have puzzles, games, crafts & moreee featured throughout the store so everyone can get into the spooky spirit in their own way! 👻
Be sure to stop in soonnn…
& just wait until you see the ✨NEW✨ Halloween stuffed animals we’ll be adding this week! 🤩
P.s. our complete ✨Spooktacular Store Decor & Window Transformation✨ is coming soonnn…. stay tuneddd!
Tue Sep 8th, 2026
Magical ❣️
It’s Labor Day AND the last member of our college crew has moved into school, which meanssss it’s officially fall here at Amato’s Middletown!… anddd that our countdown to Thanksgiving & Christmas break starts now 🤣🫶🏻🎄
Don’t worry, you’ll still be seeing Cate in reels for at least a few more weeks.. we filmed a bunch of content over the past few weeks so I could sprinkle it in throughout the fall 🤩
P.s. do you know where this audio is originally from? The answer surprised us when we went to film this on Friday!!
Mon Sep 7th, 2026
It’s from Sleeping Beauty! Having 3 girls makes you know everything about Disney princess movies!
So glad Amato's is still around!
Sooo funny storyyy… I made this video bc Molly worked her ✨Merchandising Magic✨ to create this 🎃👻Spooktacular Halloween Section👻🎃 on Thursday evening…
and thennnn on Friday, we got in a bunch more Halloween books & crafts & puzzles… soooo it rapidly outgrew the section…so today we had an even better idea for how to feature it all & completely remerchandised a bunch of sections in order to do so!!! 🤪
Buttt I still wanted to share this video bc 1) it’s a fun video 2) you can see the section & 3) this fa-boo-lus version can live forever on our feed! 🥰
Stay tunedddd for the NEW, new Halloween displays.. and to see what fabulous ✨NEW✨ section Molly & I created here tonight! 🤩🫶🏻💁🏼♀️
P.s. there may or may not be more Halloween plush arriving in the next week or two…
Sun Sep 6th, 2026
Hi Molly❣️Molly has a natural eye for what’s appealing 😉
Omg where is this stuffy paradise?! 😲
Sunshine, a hint of fall weather & getting to take home your favorite Bruder truck… could there be a better way to spend a September Saturdayyy??? 🤩🍂🫶🏻☀️🛍️
Sat Sep 5th, 2026
Join me for a lil late night Jellycat restockkk sesh! 🤩 Quite a big restock actually & a muchhh needed refresh of our Jellycat wall! Love love loveee 😍
Caroline 🤝🏼 midnight merchandising magic 🪄💖✨
Jellycat fans, this is your sign to stop in this weekend AND to keep an eye out for some spooktacular new arrivals coming soonnnn👀
Fri Sep 4th, 2026
When showing off a freshly merchandised section turns into a height contest… 🤦🏼♀️🫶🏻💁🏼♀️
We’re not kidding that we barely need ladders around here lately 😂 Remind me to show you what it’s like doing the windows with these two… who needs a step ladder when you can just reach the highest point of the wall 🤷🏼♀️
Thu Sep 3rd, 2026
When moving the overstock of the GIANT order of Aurora plush you just checked in looks like you’re moving into college… at least it’s good practice for this weekend which is Liz (& Cate’s!) Move in Day!!! 🤣🤷🏼♀️📦
The last of our college crew to leave & we are so grateful for these extra few weeks together! 🥰
August is bittersweet for us & our team as move in starts during the first week & lasts through Labor Day… but we also added 5 new high schoolers (& counting!) to our team this August soooo while we were saying ✨temporary✨ goodbyes to 12 team members, we also got to say hello to a whole new team AND spend the month with a mix of all of them.. so it’s been extra wonderful this year! 🫶🏻🫶🏻🫶🏻
…tbh we actually said “see you at Thanksgivingggg & do you know when finals end so we can start the countdownnnn??” to the college crewww lol 🎄
We are SO lucky to have these amazing kids on our team, we are incredibly proud of them & we can’t wait to hear all about their wonderful adventures this semester! 🤩
Wed Sep 2nd, 2026
Wonderful customer service skills. Such a joy to shop Amato’s. A rare gem of a retail store. Grand kids love to choose their own gifts. Everyone leaves with a smile 😊
A delivery of 2 pallets filled with bookssss + the arrival of an amazinggg GIANT Snoopy + Liz + Caroline = a potential new miniseries called ✨Pallet Chats✨ AND a fabulous 1st day of September! 🤩🫶🏻🌻
Tue Sep 1st, 2026
Hi , I’m Iris, a Sales Manager from a toy manufacturer in China. We mainly produce toys. I’d be happy to connect with you and explore potential business opportunities.
PHEW! What. A. Spectacular Monday. Caroline, Diane & Marybeth went on a super fun field trip to the New England Toy Show today and we are veryyyy excited to show you some of the products we tested out & all of the ✨NEW✨ things that will be arriving this fall! 🤩
Like this post if you’d like a full recap of our very full day at this mini Toy Fair (& perhaps a recap of some of this years Toy Fair fun back in February???)
…but for nowwww here’s a fun lil sneak peek at Marybeth’s new favorite toy: the Silent Basketball! 🏀
This is perfecttt for Basketball players to practice their dribbling indoors without making any noise or driving the rest of their family crazy! 🤪
Don’t worry, we’ll definitely let you know once this arrivesss… it will be fairly obvious since Marybeth promised to show off her fancy dribbling skills in-store! 💁🏼♀️🏀
Mon Aug 31st, 2026
It’s the best thing! It’s quiet! In a house that is never quiet!
I bet our newly expanded & restocked ✨Sticker Bar✨ has something that you wanttt! 🤩🤩🤩
Sun Aug 30th, 2026
Coffee & shopping—name a better weekend duo, we’ll wait! ☕️🫶🏻🛍️
Sat Aug 29th, 2026
Is it just me or do our new bag colors have Tangled vibes? ☀️🦎👑✨🛍️
It’s highly possible our team has been a lil exciteddd about all of the magical announcements at D23 last week… which one are you most excited about? Perhaps you’ll inspire our next ribbon color combo! 🤷🏼♀️
We’re also reallyyy excited for the weekend! The shelves are overflowing with newness, the gift bags are ready & so is our team—see you soonnnn! 🤩
Fri Aug 28th, 2026
Happy First Day of School Middletownnnnn! How’d it gooo?? 📚🖍️🚌✏️📓 Hopefully you didn’t let the pigeon drive the bus… 😜
Thu Aug 27th, 2026
Apparently every day is National Dog Day when you’re an icon, legend & THE Toy Store Dog!! 🐶💜🐾🤷🏼♀️🛍️
Wed Aug 26th, 2026
