Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
Scroll For More
This weekend’s heatwave 🤝🏻 reusable water balloons ☀️🏝️☀️
Reusable water balloons are SUPER easy to use, don’t create a mess or require any clean-up, & are the perfect way to stay cool this weekend! 🤩
Stop in soon to pick up a set (or two) before they’re gone!
Thu Jul 2nd, 2026
& Hellooo Julyyyyy! 🇺🇸🫶🏻🇺🇸🫶🏻🇺🇸 Of course we had to create special window displays for America’s 250th Birthday! ❤️🤍💙
We’re obsesseddddd with how red, white & bluetiful these turned out to be! This one features a Bruder truck parade, a Puppy 4th of July party & more 🤩
If you look closely, you’ll see we’ve arranged the product on the walls of each side window to resemble a flag—the corner is filled with product in blue packaging & the back walls feature alternating stripes of red & white! 🤩🫶🏻🇺🇸
The details really pop in person—you’ll have to stop by sometime this month to take it alllll in!
Wed Jul 1st, 2026
June was a wonderful kickoff to summer—but we can’t wait to see what July has in store for us 🤩
To celebrate, here’s a final look at our “I 💛 Summer” windows!!! ☀️🏝️💛🏝️☀️
Tue Jun 30th, 2026
Could these handmade red, white & bluetiful hair accessories BE any cuter?! ❤️🤍💙
They’re the perfect addition to this week’s patriotic outfits (for kids & adults tbh)! 💁🏼♀️
Anddd best of all, we love that they’re handmade in Pennsylvania by Nikki, who has had a lifelong passion for crafting & spreading joy with her creativity! 🤩
Mon Jun 29th, 2026
Thank you for a wonderful Sunday Fundayyy!! 🤩 We can’t wait to spend this ✨red, white & bluetiful✨ holiday week with you—see you soonnn ❤️🤍💙
Sun Jun 28th, 2026
Middletown’s Fireworks Festival was the perfect way to end a SaturYAY! 🤩🫶🏻🎆
Sat Jun 27th, 2026
Lovely picture
July 4th is only a week away and we’ve got the perfecttttt outfits for your little ones to wear to your BBQ’s, fireworks festivals & pool parties! ❤️🇺🇸🤍🎆💙
Plus there’s plenty of time to pickup a festive palm pal, puzzle or activity! 🥳
Fri Jun 26th, 2026
New windows coming sooonnnnn… and they *might* just be our best ones so far this year! ❤️🤍💙
Thu Jun 25th, 2026
I spy a deliveryyyyy…. and Gracie-on-a-pallet! 🐶🫶🏻📦
Tue Jun 23rd, 2026
Gracie showcasing the new products love it
Guess whaaaaattt… it’s Window Weekkk! 🫶🏻 Soooo of course it’s time to share another peek behind-the-scenes of allll the fun, hard work & ✨Window Crew✨ magic that happened as we created the fabulous beach party vibes! 🏖️
Our ☀️Fun in the Sun☀️, I 💛 Summer windows might just be our favorite windows that we’ve ever created! 🏝️
& yes, the summer theme & decor was partially inspired by the pool party in High School Musical 2… 🤩
Mon Jun 22nd, 2026
Happy Father’s Day! 🤩🫶🏻🤩
We are SO, SO grateful to all of the wonderful dad’s that we know—especially YOU, our wonderful customers reading this post! 🥰
You are all such incredibly important parts of the wonderful world of Amato’s Middletown & we wouldn’t be able to do what we LOVE (for 86 years & counting) without all of you! So cheers to you on this special day of joy, gratitude & love!!! 💜💜💜
We hope that you all enjoyed a relaxing day filled with sunshine, laughter & most importantly—✨FUN✨!!!
Be sure to stop in soon to treat yourself to a fun, new Lego, puzzle, rc car, needoh, etc. because fatherhood is always something to celebrate! 🤩
Sun Jun 21st, 2026
Summer Mode = activated! ☀️🍉😎🏝️🌺
Happy 1st Day of Summer!! 🤩
We are fully stocked & readyyy to have allll sorts of ✨Fun in the Sun✨ with you this summerrr!!! 🫶🏻
Sat Jun 20th, 2026
Frankie Perez
Join us as we work our ✨Merchandising Magic✨ to create a wonderful new section filled with a HUGE restock Fisher-Price Little People play sets & accessories—one of our favorite product lines for toddler pretend play! 🤩
Fri Jun 19th, 2026
It’s always a beautiful day for a pallet deliveryyy! Especially when it’s filled with all ✨NEW✨ toysss! 🤩🫶🏻☀️🫶🏻📦
Thu Jun 18th, 2026
School’s (almost) out—we’re ready for summerrr, are you?! 🤩🫶🏻☀️
Tue Jun 16th, 2026
Great employee! See helped us find the best gifts…. Thank you!
When you’re told to lower your spending…but you have important things to buy! Like Father’s Day gifts—don’t worry, we’ve got you covered 😎🫶🏻🛍️
Mon Jun 15th, 2026
Create the ✨Jellycat Wall✨ with us! 🫶🏻 (Like get ready with me… but the toy store version 🤩)
Sun Jun 14th, 2026
Somewhere over the (double!!) rainbow… is your favorite store! 🤩🫶🏻🌈🫶🏻🛍️
Sat Jun 13th, 2026
Hold on, something’s missing… oh! It just needed a MAJOR Jellycat restockkk 🤩🤩🤩
Our ✨OG Jellycat Wall✨ is officially back & we are sooooo excitedddd!
See you this weekend, Jellycat friendsss??? 🥳
Fri Jun 12th, 2026
Our hours this week are: