Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
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This weeks to do list consists of soaking up the last week of summer break & having SO much fun training our ✨NEW✨ crew! 🤩🫶🏻🛍️
These 3 rocked their first full Toy Store Saturday this weekenddd—and they did an amazing job with a fun lil shopping list scavenger hunt activity we did at the end of the day! Stay tuned to meet the rest of the new team… it’s going to be a very fun fall 🥰🥰🥰
Sun Aug 23rd, 2026
Saturday’s are for first birthday shopping, BIG smiles & practicing your walkinggg—all at your favorite toy store of course! 🤩🫶🏻🛍️
Sat Aug 22nd, 2026
We’ve got a veryyy exciting, newly expanded ✨Creative Escapes Section✨ filled with a carefully curated collection of allllll things Watercolors! 🤩
We’ve got a hugeee variety of…
🎨 Emily Lex Watercolor Books (our favorite!!)
🎨 Travel Watercolor Sets that come with everything!
🎨 Watercolor Paint Sets & Colored Pencils
🎨 Pre-sketched Notecard Sets
🎨 Lots of Brushes
🎨 Blank Watercolor Paper Pads
🎨 Unique, all new instruction books & guided activities
🎨 Pre-designed canvases that include a paint pallette!
& even carry-all bags in multiple styles & sizes, so you can bring your watercolors with you wherever you go!
Tbh, this video doesn’t even do it justice… there’s SO much to explore & we can’t wait for you to see it all this weekenddd!!! 🤩🫶🏻🎨
Thu Aug 20th, 2026
This is so exciting! 🥰🖌️🎨
Take a lil tour of our newest DIY Miniature & Booknook arrivals! It’s safe to say we are obsessed—and we have even more ✨NEW✨ styles that we added to the shelves after filming this! 🤩🫶🏻🎨🫶🏻🤩
Wed Aug 19th, 2026
So cool. I think I need that cuckoo for my collection.
My husband fell in love with this when we brought the granddaughters. He plans on coming back for it.
Guess which team member plays volleyball & has a 5’11” wingspan… hmm I wonderrr… 🤷🏼♀️🤣
Tue Aug 18th, 2026
We can’t wait for a week full of perfect days filled with toy store shopping fun with all of you this weekkk! 🤩🫶🏻🛍️
We’re open Tuesday thru Friday 10 am to 6 pm and Saturday & Sunday 10 am to 5 pm! See you soonnn🥳
Mon Aug 17th, 2026
Yesss, Sunday’s are for squishy shoppinggg too! 🤩🫶🏻🛍️ We LOVE these adorable surprise duck dumplings from Top Trenz!
Sun Aug 16th, 2026
We’ve done a lottttttt of Squishy shopping with y’all this year & this is hands down, the ✨Ultimate Squishy Shopping Haul✨ and we are obsesseddddd!!!!! 🤩🤩🤩
It’s safe to say that our Squishy Wall✨ is currently overflowing with the BEST selection EVER and we are having SO. MUCH. FUN with all the joy it brings our Squishy Shoppersss!!!
P.s. our Squishy selection is ever changing—new ones arrive daily so there is always something cool & new! Be sure to stop in soonnn! 🥳🫶🏻🛍️
Sat Aug 15th, 2026
Very nice
We can’t wait to see what’s in your cart this weekend! See you between 10 am & 5 pm on Saturday and Sundayyy 🤩🫶🏻🛍️
Fri Aug 14th, 2026
I’ve said it a lot but I’ll say it again… birthday shopping trips are our absolute favoriteee!!! 🤩💜🎂 Twin birthdays are an extra special treat—and so are the Traxxas® RC cars they picked out!
Thu Aug 13th, 2026
Kids enjoying their purchases right away, while also admiring our windows as they leave, and exclaiming in joy as they see a new toy… well 🎶👑these are a few of our favorite thingsss👑🎶!!!
Wed Aug 12th, 2026
Mine TOO💗
Our Model Rockets Corner is giving major sky full of stars vibesss thanks to its recent refresh anddd is officially overflowing with wonderful Estes Rockets starter sets & accessories! 🚀✨💫
Be sure to stop in soon to get ready to blast off into an out of this world level of fun! 🤩
Tue Aug 11th, 2026
May all your Monday’s have the magical energy of this dynamic dragon duo! 🤩✨🐉🔥🐉✨🤩
Mon Aug 10th, 2026
POV: it’s the weekend at Amato’s & our team needs to make what we call, ✨Mad Bags✨! 🤣🫶🏻🛍️
Sun Aug 9th, 2026
Our windows have made an early transition to fall (because our ah-mazinggggg college crew is already headed back to school 😢) butttt we can’t wait to soak up every last minute of summer with all of you!!! ☀️🫶🏻🏝️
Sat Aug 8th, 2026
Dragons, Knights & Princesses, oh my! What a special FriYAY we’ve had! 🐉🛡️👑
This dynamic duo requested a quick costume change before heading home—and then they couldn’t wait to show off their fire breathing skills! 🔥
These two cuties quickly became BFF’s after picking out the same sword & shield in our freshly restocked dress up section! 🤩
Well of course you have to change into your brand new princess dress before going to your birthday lunch, otherwise you’d be underdressed! 💁🏼♀️✨👑
Thank you for making today so special—and sharing these joyful moments (and soooo many more) with us all week long! 🥰
We can’t wait to enjoy more toy store shopping fun with you this weekend between 10 am & 5 pm! 🫶🏻
Fri Aug 7th, 2026
The besttt days start with a delicious coffee from one of our favorite downtown coffee shops & a trip to your favorite store! 🤩☀️🫶🏻☕️🛍️
& the best Friday’s are FriYAY’s like today, where your favorite store is open an extra hour—we can’t wait to see you between 10 am & 7 pm today! 🥳
Fri Aug 7th, 2026
News Anchor Katie of the AMNN (Amato’s Middletown News Network) is out here asking only the most important questions… 🤣📰🫶🏻🎤🐶
Thu Aug 6th, 2026
Gracie might need some additional media training… 🤣🤷🏼♀️🐕
Gracie wants her agent to speak for her
How many stuffed animals is too many? The limit does not exist! 🤷🏼♀️🤷🏼♀️🤷🏼♀️
…based on true events 🤣
Wed Aug 5th, 2026
