Welcome To Amato’s Toy and Hobby Of Middletown!
Happy New Year & Helloooo 2026! We are so excited for another wonderful year of celebrating the power of play, shopping, family fun & making fabulous memories with all of you!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this winter!
Winter is the perfect time to start a cozy new hobby and we have SO many wonderful winter activities for you to choose from…
Our puzzle aisles are overflowing with options from our favorite brands: Ravensburger, Galison, White Mountain, Springbok, Cobble Hill, Eeboo and more!
We have tons of Woobles crochet kits, paint by numbers, diamond art and more relaxing, creative activities in our craft aisles.
Our ever-growing selection of book nooks, DIY miniature kits, Wooden 3D puzzles and wooden mechanical models are the perfect winter activity!
And of course Lego aisles are full of kits for kids & adults of all ages! Our model aisles are restocked weekly & it’s always a good time to start your train collection, or get your first remote control Traxxas vehicle (or add to your fleet)!
There’s truly something for everyone to enjoy here at Amato’s Middletown, especially during the cozier months. And what better way to kickoff the new year than with a new hobby!
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone. We can’t wait to shop with you this winter! See you soon!
We post daily on social media, be sure to follow along for updates!
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Hape restock loadinggg… & we can’t wait to see what’s inside all of these boxesssss!!! 📦🤩📦
Tue Apr 21st, 2026
It’s the final countdownnn for voting in the ✨Best Toy Store✨ in Connecticut competition & we need you V-O-T-E!!! 🥰
Voting ends on April 26th & we would reallyyy appreciate it if you took a minute to vote here: www.ctinsider.com/best/vote/#/gallery/530315056
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers everyday for 86 years and counting!!!
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️
Mon Apr 20th, 2026
Planning our next ☀️Window Week☀️ has us walking on sunshineeeee! Stay tunedddd… & in the meantime, you can watch our other Easter Window coming to life as our ✨Window Crew✨ worked their magic! 🌷🤩🌷
Sun Apr 19th, 2026
Saturday’s are for shoppinggg 🤩 It’s a beautiful day for a stroll downtown & a visit to your favorite toy store! We are open 10-5 & we can’t wait to see youuu 🥰🫶🏻🛍️
P.s. this lil guy is obsessed with his ✨NEW✨ Itzy Ritzy Steering Wheel—which is one of our latest arrivals in our fully restocked infant section! 🤩
Sat Apr 18th, 2026
Hey Jellycat fanssss… I spy lots of ✨NEW✨ Jellycat friends on our wall! See you this weekendddd? 🤩🫶🏻🛍️
Psst… we also got EIGHT pallets this weekk filled with ✨FUN✨ new arrivals & restocks from some of our favorite brands (Lego, Creativity for Kids Crafts, Thames & Kosmos & Corolle Dolls) this week so the shelves are overflowingggg!
Fri Apr 17th, 2026
Bubbles are alwaysss a good idea—especially on extra beautiful Spring Break daysss! 🫧🫧🫧🫧🫧
Thu Apr 16th, 2026
Meet our other current obsession: Emily Lex Studios! 🎨🫶🏻☀️
Watercolor painting is a wonderful way to slow down, be completely in the moment & enjoy some quiet creative time—aka the perfect analog activity!
These watercolor workbooks are a great way to get started with watercolor painting & we are currently fully restockeddd🤩 Swipe through to see our favorites!
Tue Apr 14th, 2026
Spring Break mode: activated! 🌷☀️🛍️
This week we are open:
Tuesday: 10 am to 6 pm
Wednesday: 10 am to 6 pm
Thursday: 10 am to 6 pm
Friday: 10 am to 6 pm
Saturday: 10 am to 5 pm
Sunday: 10 am to 5 pm
anddd we can’t wait to see youuuu! 🤩🫶🏻🤩
Mon Apr 13th, 2026
Exciting news!!! We are a finalist for ✨Best Toy Store✨ in the Best of Connecticut competition… and now we need your V-O-T-E!!! 🥰
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 86 years and counting!!! 💜✨🛍️
We would reallyyy appreciate it if you could help us maintain our ✨Best Toy Store✨ winning streak by taking a few seconds to vote! 🤩
Voting is as easy as 1, 2, 3:
1. Go to this link: www.ctinsider.com/best/vote/#/gallery/530315056
2. Click vote!
3. Be sure to share this with your friends so we can spread the local business love throughout CT!
You can also scroll through the categories & vote for your other favorite local businesses—this is an amazing (& free) way to show your love to allll of your favorite small businesses! 🫶🏻
We promise that with each vote, we do a lil happy dance & we definitely feel the loveee 🥰
You can vote for us once a day between now & April 26th, it only takes a few minutes & it would truly make our day if you do it just once! 🫶🏻
(You do have to enter your email to vote, but you don’t have to opt in to any future emails from the CT Insider!)
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️s
Sun Apr 12th, 2026
DONE!!! No doubt! The best Toy Store in CT!!!👍🎉
Voted!
Terrific place. Outstanding staff 👍🇺🇸👍
I love this toy store
Loved that store
Awesome place
Done!!
Weekends are for shoppinggg at your favorite store (Amato’s Middletown, obvi) & filling our ✨Spring Sunrise✨ gift bags with FUN!!! ☀️🌷🌅🌼🛍️
Thank you for a wonderful SaturYAY! 🫶🏻 See you tomorrow between 10 am and 5 pm for Sunday Fundayyyy! 🤩
Sat Apr 11th, 2026
Houston, we have a cuteness problem… the exclusive Jellycat space crew has officially landedddd here at Amato’s Middletown & they are out of this world!!! 🚀👩🏻🚀☄️
Thu Apr 9th, 2026
Meet our current obsession: FlowArt by Lifelines!!! 🤩🤩🤩
These guided art meditations are designed to spark joy, relieve stress & lead you into a zen flow state as you dot, trace & color your way to calm! 😌🫶🏻🎨
Each thoughtfully crafted & beautiful scene will reveal itself through repetitive, relaxing movements (dotting, tracing & coloring) that promote mindfulness & reduce stress. There are SO many wonderful themes to choose from & once you finish one book, you’ll definitely want another!
Each scene takes an hour-ish to complete but they can be done in 15 minute intervals (the minimum time required to achieve a flow state), the key is to do one color at a time!
They are perfect for:
✈️ on the go
📚 study breaks
🖥️ work breaks
💤 unwinding before bed
☺️ treating yourself to a moment of calm
📱 replacing screen/scrolling time with intentional screen-free moments!
🎂 birthday gifts for teens & adults!
🎓 high school & college graduation gifts
💐 Mother’s Day gifts
& they have been selling SO fast all year long that we haven’t had a chance to share much about them here… but a BIG order arrived today & our FlowArt Wall is fully stockedddd, soooo here we are!
Scroll to the end to be the first to see the newest of the new arrivals: Mini FlowArt!!! 😍😍😍
Wed Apr 8th, 2026
You get the 🎶besttt of both worldsss🎶 because you can see our Easter Window’s up close in-person AND you get a behind-the-scenes look as our ✨Window Crew✨ worked their magic! 🐰☀️🌷☀️🐣
Mon Apr 6th, 2026
Went by your store today it looked amazing!❤️
Very cool!
We hope everyone had a veryyy Happy Easter & that the Easter Bunny brought you lots of laughter, sunshine, joy & ✨FUN✨!!! 🐰🌷🐣
Sun Apr 5th, 2026
Waiting for the Easter Bunny to arrive like… 🐰🌷🐣
Sat Apr 4th, 2026
Happy Easter day
Our bunny wall has been freshly restocked with ✨NEW✨ bunnies just in time for Easter Eve! 🐰🫶🏻🐰🫶🏻🐰
Fri Apr 3rd, 2026
I 💕 all the different personalities!!
