Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
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New England’s fall foliage is at its peak and so is our Lifelines FlowArtt Wall! 🤩 Here’s a peek at our current fall favorites that are the perfect activity for a cozy moment of zen… stop in soon to see the rest! 🍂🧦🍁☕️🎃
Thu Oct 8th, 2026
These are the best! Highly recommend! They are so relaxing!
We’ve moved around & completely transformed over a dozen aisles since Monday (& yes it’s Wednesday as I’m posting this 🤪)… and we still have quite a fewww to go before we are finished with this veryyy exciting project! We can’t wait to share more… but first, this Merchandising Magician needs some sleep! 😂💤🫶🏻✨🎄
Wed Oct 7th, 2026
An extra magical transformation is occurring in our middle window this week! 🪄⚡️🪄⚡️🪄 Stay tuneddddd…
Tue Oct 6th, 2026
Join me as I work some ✨merchandising magic✨ in my favorite place… our Book Roommmm! 📚🫶🏻📚
Our ah-mazinggg team just finished checking in 100+ boxes of books… and while I don’t know the exact number, but it definitelyyyyy adds up to a LOT of books & an overflowing Book Room that Marybeth, Diane & I are working hard to work our merchandising magic on! 🥳
This corner of the Book Room is one of my favorites because it’s filled with a wonderful collection of Classic Storybooks (& many of our favorite stories!) 🥰
October is a crazy busy (& exciting!!) month of merchandising as we prep for the holiday season… lots of projects are in the works right nowwww… which you’ll see when you’re in this weekk…stay tunedddd! 🤩
Mon Oct 5th, 2026
✨Window Week✨ Status Update: Two windows down, 1 more to go—and they look ah-mazinggggg! 💜🎃💚🐈⬛🩷👻🖤🕸️🧡
Our Window Crew is having SO much fun with this years spooktacular transformation & we can’t wait for you see themmm 🥰
P.s. the Middle Window is getting an extra magical transformation this week… ⚡️🪄 stay tuned!
Sun Oct 4th, 2026
Join me as I refresh & restock our ✨Slime Wall✨ with brand NEW slimes for the weekenddddd! 🤩🤩🤩
Fri Oct 2nd, 2026
OBSESSED!
Happy October 1st! 🎃 Our ✨spooktacular✨ transformation is almostttt complete…
🪄We have worked our store decorating magic: all the hats, brooms, pumpkins & spiders have been hung with care!
🎃 The Window Crew is putting the finishing touches on this years Halloween windowsss (peep the sneak peek at our new lightsss!)
👻 The shelves are filled with fa-boo-lus Halloween gifts & activities—so full that we’ve moved & refreshed the Halloween Section 3… maybe 4… or 5? times & maybe possibly have to move it again…
Anddd… we can’t wait to spend spooky seasonnnn with all of you! 🧡👻💜🐈⬛💚🕸️🩷🎃🖤
Thu Oct 1st, 2026
One way, or another Snoopy is going to be at the top of our newly refreshed & spooktacular Halloween Tower! 🤣
We are readyyyy for Octoberrr & so are these fa-boo-lus gifts! 🧡👻💜🐈⬛💚🕸️🩷🎃🖤
Wed Sep 30th, 2026
Fall is officially here & so is birthday party seasonnn! Stop by Amato’s Middletown anddd we’ll help you find the *perfect* gift! 🤩🫶🏻🛍️
Don’t worry, the speed shopping part is optional… but effective! …and hilarious! 😂
P.s. I meant to post this in the summer sooooo the store decor & some of the merchandising is different now (👻🤷🏼♀️🎃), but our ability to help you find the perfect gift for everyone on your shopping list is evergreen! 🥰
Mon Sep 28th, 2026
So creative
I am so happy that this store did not go under after COVID!
It’s tiiiiiiimeeeee for window week!!! Our windows are currently getting their ✨spooktacular✨ transformation and we are SO exciteddd! 💜🎃💚🐈⬛🩷🕸️🧡👻🖤
Stay tuneddd & in the meantime, enjoy another behind-the-scenes look at this year’s fabulous fall windows!
Sun Sep 27th, 2026
Caroline’s idea of Nor’easter prep… a late night Jellycat restockkk!! 🤪🫶🏻☔️
All jokes aside, we hope everyone stays safe this weekend! We plan to be open Saturday & Sunday 10-5, and we are fully stocked on cozy activities!
P.s. Happy Dolly Day! (9.25) 💖✨🦋
Fri Sep 25th, 2026
Workin’ 9 pm to 5 AM! Looks amazing.
First day + Pallet Delivery = 1st Pallet Photo timeeee! We are so excited about our new crew of high schoolers this fall & we are having soooo much fun teaching them alllll things Amato’s Middletownnn! 🤩🫶🏻📦
Thu Sep 24th, 2026
Beautiful work thank you
In our ✨pumpkin spice✨ era because it’s officially fall, y’all! ☕️🍂🎃
Tue Sep 22nd, 2026
It’s almosttttttt tiiiiimeeee… for our windows to get their ✨spooktacular✨ Halloween transformation! 🧡👻💜🎃💚
But firstttt, how about a lil commotion for our “Hello Fall” windowsss?! 🤩
Lowkey obsessed with how the sunflower theme came together again this year! 🌻🫶🏻🌻🫶🏻🌻
Here’s a peek behind the scenes of our Window Crew working their magic! & stay tuneddd bc ✨Window Week✨ is happening soonnn!!!
Mon Sep 21st, 2026
Our K-pop section got a major (& golden) glow up todayyy with the arrival of the official dollssss from Mattel! 🤩🎤🪩
Sun Sep 20th, 2026
We can confirm that filling your cart is this easy when you’re shopping at Amato’s Middletown! 🤩🫶🏻🛍️
Everything in our store in hand-picked for you to shop from & our vast selection is everchanging, which means there’s always something new for you to discover!
We can’t wait to see what you pick out the next time you’re in! 🤩
Sat Sep 19th, 2026
Byeeee Gigantic Odelllll! 👋🏻 We miss you already but we know that you’re already loving your forever homeee! 🥰🫶🏻🐙
Fri Sep 18th, 2026
