Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, thereās truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budgetāand we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
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Hmm I wonder what our pallet count will be this weekkk! Weāve had two 9-Pallet-Weeks in a rowā¦ any guesses??? šš¤·š¼āāļøš¦
Mon Jul 27th, 2026
Gracie the Toy Store Dog heading home after a wonderfully busy week of toy store shopping fun! š¤©š«¶š»šļøš«¶š»š¶
Sun Jul 26th, 2026
I hear āHey Caroline can I buy something before I leave today?ā pretty much every dayyy, which is a testament to how cool our store is since a bunch of high school, college kids & adults are alwayssss finding something theyāre excited to buy for themselves! š¤·š¼āāļøš«¶š»šļø
I should really take a picture each time bc it would be a hilarious album to haveā¦
Anywhooo, todayās shopping trip was an extra special birthday shopping gift extravaganza for 4 cousins that are veryyy lucky to have a toy expert in the familyyy! šāØš
Fri Jul 24th, 2026
Beautiful
Hey! We have a LOT of exciting āØNEWāØ product hitting the shelves this week! š¦š¦š¦
There are a TON of boxes filled with amazing things in the store right now & our team is working hard to process them as quicklyyy as possible! š¤©
Hereās a preview of whatās in the works:
-5 pallets filled with the latest releases of Lego
-allll of our favorite Gund stuffed animals
-tonsss of new monster trucks, hexbots, games, bitzees, Paw Patrol items & more from Spin Master!
-lotssss of games
-Brio!
-a ton of new crafts & creative supplies for all ages
-puzzles, puzzles & moreee puzzles!
Anddd much, muchhh MORE!
Stay tuneddd & be sure to plan a visit soonnnn š¤©š«¶š»šļø
Wed Jul 22nd, 2026
Andddd then we got THREE more!!! š¦š¦š¦ Making the total for today NINE š¤© & it didnāt just rainā¦ it poured! āļø
What a wilddd dayā¦ canāt wait to show you moreee from our crazy rainy adventureeeeāļøš«¶š»š¦
Tue Jul 21st, 2026
Welcome to our brand NEW š«§Bathtime Aisleš«§ that is overflowinggg with an expanded selection of bath toys for ages 6 months through 6 years (& up)! š¤©š«§š
We canāt wait to share a close up look at allll these amazing new products from Tiger Tribe, Itzy Ritzy & Hapeābut for now enjoy a sneak peek into our favorite creative & strategic process of merchandising! š«¶š»
Mon Jul 20th, 2026
That looks so cool.
Consider this your official announcement that Schleich has restockedddd! š¤©š¤©š¤©
12 giant boxes laterrrrā¦ join us as we refresh our Schleich Horse Club & Bayala section!
And thennn be sure to stop in soon to check out alllll the Dinos, animals & fantasy figurines we have toooo! š¦š¦šš«šššš¦šŖæššæļøššāā¬š¦„š¦šš¦š¦š¦§šš
š¦šš¬š¦š¦©š¦šš¢š¦¦š¦š§š»š§š»āāļøš§š»āāļøšš¦āš„
Sun Jul 19th, 2026
lol! -it's not everyone that has a Saturn V and Little Joe 2 hanging from their ceiling
Okayyyy, this new arrival might just be the coolest magic trick weāve ever seen! šŖš«¶š»šļø Join us as we experience Magic Jellykins for the first time everāthis is our 100% unedited reaction to the coolest new item!!! š¤©
Sat Jul 18th, 2026
Can you add 3 to my package being sent??
Felicia Rolon the kids will be getting these for Christmas, so fun!
That is so cool!
They are so cool!
Of course Gracie is an icon, legend & āØTHEāØ moment.. she just wanted to make sure you know it š¤©š¶šš¼āāļø
Oh & sheās also got a quick pupdate that we are open 10-7 on Fridat, July 17th & that sheās veryyyy excited to kickoff the weekenddd with youuu! š¤©š«¶š»šļø
Fri Jul 17th, 2026
Of course Gracie the Toy Store Dog is an icon, legend & āØTHEāØ moment.. she just wanted to make sure you know it š¤©š¶šš¼āāļø
Oh & sheās also got a quick pupdate that we are open 10-7 tomorrow (Friday, July 17th) & that sheās very excited to kickoff the weekenddd! š¤©š«¶š»šļø
Thu Jul 16th, 2026
Weāre veryyy excited about this āØgoldenāØ featured section we created today to feature brand NEW K-POP puzzles & surprise dolls that just arrived, along with a curated collection of other items that go along with the theme & are super popular with K-POP fans! š¤šŖ©š¶
Katie had SO much fun curating thisābe sure to stop in soon to check it out in person! š¤©
Wed Jul 15th, 2026
In case youāre wondering how to pick the perfect Douglas puppy, this young shopper has a foolproof 3-step process that helped him choose which Sherman to bring home! First up is BIG hugs for each one youāre considering! š„°
Next, a quick close-up evaluation of how the pup rates in softness & cuddliness (aka hug #2)! This step may need to be repeated a few times to see how they measure up š¤·š¼āāļø
Lastly, a lil lift to check out its weight & size.. and maybeeee another hug to confirm that this is the one! Itās important to be 110% sure heās the right Sherman!
Yup, this Sherman is the one.. youāre coming home with me š¶š¾šļø Oh waitā¦ that puppy wants to come home with me tooā¦ maybe I can carry twoā¦
& thatās how you pick out your next Douglas Toys!
Tue Jul 14th, 2026
Pretty skies at night, itās a toy store delight! š Thatās how the saying goes right??? š¤·š¼āāļøš«¶š»š
Weāll take a spectacular sunset as a sign that itās going to be a fabulous week!
Weāre open Tuesday thru Friday 10-6 and Saturday & Sunday 10-5, see you soonnn š¤©
Mon Jul 13th, 2026
Shopping at your favorite toy store on your 6th birthday is superrr specialāand weāre so honored to be part of birthday traditions year after year! Thank you for sharing your special moments with us!! š„°šš«¶š»šļøš„³
Sun Jul 12th, 2026
Their sweatshirts say Endless Summer & boy do we wish that was true!!! šššļøš«¶š»ššāļø (& that we could find these sweatshirts in our sizeā¦)
July is moving way too quickly but itās definitely our favorite month yet! Thank you so much for joining us so far this weekend (bc yes, Summer Fridayās are definitely part of the weekend!)! š„³
From squishy hunting to lotsss of birthday & just-for-fun shopping hauls to drawing our favorite things about summer together, itās been a blast so far!
Weāre open 10-5 on Sundayyyāsee you tomorrowwww! š¤©
Sat Jul 11th, 2026
Happy 1st Friday! We are open until 7:30 pm tonight (Friday, July 10th) because we wanted to join in on the Middletown First Fridays fun this evening! Yayyy for extra shopping hours on FriYAYāsee you soonnnn! š¤©š«¶š»šļø
Fri Jul 10th, 2026
I love Amatos!šššš
July is in full swing & so is the search for Waldo! š Heās currently hiding in 20 local businesses in Downtown Middletownāand of course heās found a great hiding spot inside our store, Amatoās Middletownnnn! š¤©
We love partnering with our friends Wesleyan RJ Julia Bookstore (which is where you can pickup the pamphlet to start your search) each summer for this fun activity! š«¶š»
Be sure to stop in before the end of the month to join in on the Whereās Waldo Scavenger Hunt Fun! š„³
We love how much fun the kiddos have exploring the store to find himāthere are a lotttt of great hiding spot options, so if you need help narrowing it down, just ask one of our wonderful team members for a hint! š
And yes, there is a clue in this photooo but we wonāt tell you what it is š¤«
Thu Jul 9th, 2026
Danielle Liudzius
Thanks for the Pallet Pupdate, Gracie! Maybe she should star in all of our Pallet Delivery content.. she could be the New Arrivals Spokespup! š¦š«¶š»š¶
Wed Jul 8th, 2026
ā”ļøThunderstruckā”ļø is the perfect way to describe our reaction to seeing the final result of this lighting upgrade that our RC specialists just finished up!
The owner of this car-boat-trailer combo hasnāt even seen it in action yet.. but we couldnāt wait to share the fun we had while doing the test driveā¦ the whole rig just comes to life now that it has these lights! š¤©š¤©š¤©
Hereās the full rundown on the lighting upgrades that we performed:
-their Traxxas TRX-4 Blazer High-Trail is now decked out with the Pro-Series LED lighting kit & a working winch!
-their Traxxas Spartan SR (self-righting) boat is being transported by the Traxxas triple-axle boat trailer that now features an LED lighting kit and a working winch!
& yes, there are back up lights AND turning signals. SO realisticāhow cool is that?! š¤©
Lighting kits are hands down, our favorite upgrades because they truly bring the car to life! Weād love to help you upgrade your car (or boat trailer!)ājust stop by our RC Department & weāll hook you up! š
Tue Jul 7th, 2026
