Happy St. Patrick’s Dayyy! 🍀💚☘️🌈☘️💚🍀 ... See MoreSee Less
Tue Mar 17th, 2026
We’ve got a wall, a wall full of sunshine… and by sunshine we mean alllll of these amazinggg @douglastoys bunnies!! 🎶🐰☀️🐰☀️🐰🎶 ... See MoreSee Less
Mon Mar 16th, 2026
Happy Snow-ish Day! We are open 10-6 today and we have plentyyy of sleds, kids shovels & allll sorts of cozy indoor activities ready for you to shop! ☃️🛷❄️🛷☃️🛷❄️🛷☃️ ... See MoreSee Less
Wed Feb 25th, 2026
Happy Valentine’s Dayyyy! ♥️♥️♥️ ... See MoreSee Less
Sun Feb 15th, 2026
All you need is loveeee… and a full Jellycat wall!! ♥️🥰♥️ ... See MoreSee Less
Sat Feb 7th, 2026
♥️🎶SHOP in the name of loveeee🎶♥️ becauseee Valentine’s Day is less than 2 weeks away & our store is overflowing with L-O-V-E-ly gifts for your Valentineeee! 🥰 ... See MoreSee Less
Wed Feb 4th, 2026
New Legos are hereeeee🥳🥳🥳 it’s too cold out for a team photoshoot with the pallet…. sooo here’s a quick shipment selfie instead ☃️🫶🏻📦 ... See MoreSee Less
Thu Jan 29th, 2026
Gracie enjoyed her snow days, and we hope you did toooo! ❄️☃️❄️☃️❄️
She also missed the store… sooo she took Caroline on, not one but two, snow day walks to just double check that it was in fact, a snow day 😂🫶🏻🐶
Gracie is definitely veryyyy excited to be back at the store tomorrow, see you at 10 am! 🥰 ... See MoreSee Less
Mon Jan 26th, 2026
Happy Snow Dayyy! Due to the snowstorm, we will be closed on Sunday, January 25th. ❄️💜❄️
We will reopen on Tuesday, January 27th at 10 am & resume our normal hours!
Be safe, enjoy the snow & your cozy snow day activities!!! ☃️ ... See MoreSee Less
Sun Jan 25th, 2026
Make sure your snowstorm prep includes a stop at Amato’s Middletown! ☃️
Our store is overflowing with indoor activities ready for you to shop—and we are even opening an hour early on Saturday, January 24th for some extra Snowstorm Prep Shopping timeee! ☃️🫶🏻🛍️
We can’t wait to create a ❄️Snowstorm Stack❄️ (like the one pictured here) filled with fun activities for you & your whole family—see you tomorrow between 9 am & 5 pm! 🥳
Not sure what you should add to your ❄️Snowstorm Stack❄️? We have a TON of ideas & we can help you in-store! Plus you can pop on over to our stories, and our “Snowstorm Prep” highlight to check out our favorite cozy indoor activities for both kids & adults of all ages! 🥰
P.s. It’s highly likely we will be closed on Sunday, January 25th—but we will confirm that with an official announcement once the snow starts… stay tuneddd & come see us on Saturday! ☃️ ... See MoreSee Less
Fri Jan 23rd, 2026
Hey White Mountain Puzzlersss, we just got in a HUGE shipment of new puzzlesss—26 boxes!!! Just in time for the impending snowstorm this weekenddd! ☃️🧩☃️
Be sure to stop in Friday & Saturday to stock up on puzzles, and be the first to shop this new delivery! 🥳
P.s. we have lotssss of other fun snowstorm activities available in-store & we will be highlighting them on our stories v soon, sooo keep an eye out! ❄️❄️❄️ ... See MoreSee Less
Thu Jan 22nd, 2026
Our ✨Window Crew✨ as soon as they heard it was 2016 again…. 🤣🫶🏻💁🏼♀️
We may or may not do our own version of the mannequin challenge every time we work on the windows… lol
Tbh we actually filmed this during last November’s ✨Window Week✨ soooo I guess we lowkey predicted the trend?? 🤷🏼♀️ ... See MoreSee Less
Wed Jan 21st, 2026
❄️🎶 Oh the weather outside is frightful, but Warmies, our newest arrivals, sure are delightful! 🎶❄️
New brand alert!!! 🤩 We are SO excited that Warmies are here! Just in time for a freezing cold & snowy week—could there be more perfect timing?!
These adorable stuffed animals are microwaveable so they can provide warm & cozy comfort for kids & adults—which is perfect for extra chilly winter nights.
Scroll through & pick your favorite—then be sure to stop in soon to snag yours! 🥰 ... See MoreSee Less
Tue Jan 20th, 2026
“I have decided to stick with love...” -Dr. MLK Jr. 🥰 ... See MoreSee Less
Mon Jan 19th, 2026
Surprise… we are open on Monday this weekkk! 🤩
Since it’s a holiday weekend, we will be open from 10 am to 6 pm on Monday, January 19th.
We look forward to shopping with youuu! 🥳🫶🏻☃️ ... See MoreSee Less
Sun Jan 18th, 2026
Snowy weekends are for cozy shopping trips… especially when Jellycat has been restocked! 🥰❄️🛍️ ... See MoreSee Less
Sat Jan 17th, 2026
Love is in the air becauseee… Valentine’s Day is only a month away! ♥️🪩♥️🪩♥️
The store is decked out with Valentine’s decor, our windows are being transformed & our Valentine’s gift section is overflowing with L-O-V-E-ly gifts, with more arriving everyday! 🤩
We can’t wait to help you find the perfect gift for your Valentine, stop in soon❣️ ... See MoreSee Less
Thu Jan 15th, 2026
Our De-Santafication processes continues this week with… W I N D O W W E E K!!! 🤩🤩🤩
Stay tuneddd as Caroline & her window crew work their ✨window magic✨ to transform the windows for Valentine’s Day! ♥️🪩❄️🪩♥️ ... See MoreSee Less
Wed Jan 14th, 2026
Roses are red, violet’s are blue… Jellycat fans, I’d stop in this weekend if I were youuu! 🤩♥️❄️ ... See MoreSee Less
Fri Jan 9th, 2026
The 🎄De-Santafication Process🎄is officially underway!
Our holiday decor is all packed away & our decorating crew is *almost* finished with the Valentine’s decor 🤩🤩🤩
Which means we are officially in the middle of our transformation from a ❄️Holiday Wonderland❄️ into a ♥️Valentine’s Wonderland♥️!!!
We can’t wait for you to see all of our ♥️🪩L-O-V-E-ly🪩♥️ & veryyyy sparkly Valentine’s in-store decor the next time you visit!
Oh & our Valentine’s Windows are coming soonnn, so stay tunedddd! 🤩 ... See MoreSee Less
Wed Jan 7th, 2026