We are conveniently located in the heart of Downtown Middletown, minutes from I91, Route 9 and Route 66! Over the past 83 years, our iconic purple sign & awning have become a landmark of the central business district of Main Street Middletown—and we are so excited to welcome you into our store! Click below for directions to your new favorite shopping destination🤩

There are a number of convenient parking options to streamline your visit! You can park in one of the Main Street parking spots directly in front of our store, or behind our store in the municipal parking lot at the corner of Washington and Broad Street (behind Kidcity)! These spots are metered Monday through Saturday.

If you are picking up a Toy Store Takeout order, or are simply running in quickly to pick something up, you can park in our complimentary 10 Minute Curbside Pickup spot directly in front of our storefront on Main Street!