Welcome To Amato’s Toy and Hobby Of Middletown!
SHOP in the name of loveeee…
because Valentine’s Day is less than 2 weeks away & our store is overflowing with L-O-V-E-ly gifts for your Valentineeee!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this winter! We have SO many wonderful Valentine’s themed items—plush, crafts, books, puzzles and more—to help you get in the Valentine’s Day mood!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your winter shopping list! We receive shipments & restock the store every day, so there’s always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
We are open Tuesday through Friday, 10 am to 6 pm and Saturday & Sunday, 10 am to 5 pm. We look forward to shopping with you soon!
We post daily on social media, be sure to follow along for updates!
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Happy National Teacher’s Day AND National Nurse’s day! 🤩🫶🏻🥰🫶🏻🥳
This week is both Teacher Appreciation & Nurse appreciation week—which means there’s a LOT to celebrate! 🥳
We’d like to send an extra special thank you to all of the wonderful teachers & nurses that we know, both through the store & personally! You are all such wonderful, special people with incredibly important jobs—and we appreciate & love all of you! We hope you have the best week everrr 🥰🥰🥰
If you’d like to say thank you with a lil gift for the extra special teachers or nurses in your life, be sure to pop over to our stories for some gift ideas & then pop in the store to shop for a gift! 🥰🫶🏻🛍️
We’ve got lots of darling lil gifts to choose from! 🤩
#nationalteachersday #nationalnursesday #nationalnursesweek #teacherappreciationgift #nationalteacherappreciationweek
Tue May 6th, 2025
In queso you didn’t know, it’s Cinco de Mayo! 🥳🥳🥳
Dragons are definitely not the only ones who love tacos around here… our dinner plans are basically alllll we could taco bout today! 🌮🥑🫶🏻🥑🌮
#cincodemayo #happycincodemayo #dragonslovetacos
Mon May 5th, 2025
Weekends are for gift shopping & filling our ✨Cherry Blossom Matcha✨ gift bags with FUN!!! 🌸🤩🛍️
Sat May 3rd, 2025
Always find the perfect gift! Wrapped beautifully ❗️Thank you Diane and Staff❗️
Great place to go for toys!
Great picture!!
FriYAY’s are for birthday shoppinggg!! 🥳🥳🥳
We’d like to wish a very special Happy Birthday to one of our favoriteee Amato’s Kiddos! 🥰
We were his first stop as an official SIX year old bc we are his favorite place, which makes us feel very special! & of course he picked out a new truck… or two 🤪🫶🏻🛍️
Sat May 3rd, 2025
Happy birthday!!
Happy Birthday! 🎈
When the gifts immediately pass the ✨Fun Uncle Vibe Check✨, you know it’s gonna be a good week! 🥳🫶🏻🛍️
Wed Apr 30th, 2025
Time to order all you can , China is not sending anything to use any more. Thanks to Trump and his tariffs.
Another Tuesday, another two pallets!!! 📦🌷📦 Spring is the season for lotsss of ✨BIG✨ deliveries & this year we’ve received a record-breaking amount which has been SOOO much fun! 🤩
Tue Apr 29th, 2025
Love the Expression' 👀💯😎
Glad to see she is busy and looks happy. Wish I could say the same for my granddaughter. You have bills to pay and things you want to do, you gotta do your share. Good for her.👍🏻👍🏻
Yummy lattes & positive vibes are the ✨BEST✨ way to start the week! Shoutout to @perkonmain for providing us with both everydayyyy!!! ☀️🫶🏻☕️
P.s. our current fave latte is Raspberry Bliss but we got a sneak peek of their next seasonal specials & we are v exciteddd! 🤩🌷🫶🏻☀️☕️
Mon Apr 28th, 2025
Spreading positivity across Main Street one latte and toy at a time✨
ICYMI: We LOVE gift shopping! 💖✨🛍️
When we curate gifts for you, we put a LOT of attention to detail, thoughtfulness & love into every single one because we know how important they are—and how much ✨joy✨ they will create! 🥰
Whether we are shopping in store for fun games to bring on your next trip, working our Easter Basket Magic, or creating spectacular birthday gifts and party favors—it’s alllll about the details!!!
When carefully selecting each item, we want to tie in their interests & favorites as much as we can, while also introducing them to awesome new items! So that’s why we’ll chat about the recipient & occasion before we start working our ✨magic✨!
We even factor in favorite colors, themes & special interests when it comes to the gift packaging! 🤩
And every gift is put together with ✨love✨—sometimesss we even give the gift/box a lil hug (like Grace is here) before it gets shipped out (or picked up) 🥰🫶🏻🛍️
Sun Apr 27th, 2025
She is such a lovely young lady. Looks so much like Krista. 🥰
My girl! ❤️
Keep those toys stocked up guys. You might put Walmart's out of business this year!
Siii☺️
Awesome
Rainy days are for shopping! & picking up a darling ✨NEW✨ umbrella! ☔️🫶🏻🌷
Sat Apr 26th, 2025
I meannnn, she’s not wrong 🤷🏼♀️🌷☀️ Happy April 25th! Hope everyone is outside enjoying this beautiful weather!!! 🫶🏻
#misscongeniality #april25th #perfectdate
Fri Apr 25th, 2025
The Amato’s Middletown team is feeling extra ✨Mystical Magical✨ this week! Especially today now that this song has officially been released!!! 🤩🫶🏻🪩
Thu Apr 24th, 2025
Every day is #WorldBookDay in our Book Room! 📚🫶🏻📚
Wed Apr 23rd, 2025
Delightful adventure A trip to Amato’s Fun for very young & the young at heart ❤️
Always!
It’s the final countdownnn for voting in the✨Best Toy Store✨ in the Best of Connecticut competition & we need you V-O-T-E!!! 🥰
Voting is as easy as 1, 2, 3:
1. Go to our IG profile & click our “www.amatosmiddletown.com & 2 more” link
2. Click on the link titled “✨Best Toy Store Voting✨which will bring you directly to our voting page!
3. Click vote!
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 85 years and counting!!! 💜✨🛍️
We would reallyyy appreciate it if you could help us maintain our ✨Best Toy Store✨ winning streak by taking a few seconds to vote! 🤩
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️
Wed Apr 23rd, 2025
The Amato’s Middletown Easter Bunny HQ Crew is feeling ✨Mystical, Magical✨ after another successful Easter Basket season!!! 🐰🌷🐣
Shoutout to @bensonboone for this song (& this dance) bc it was a key part of working our ✨Easter Bunny Magic✨ alllll week long!!! 🤪🫶🏻💫
Along with the @bwaygatsby cast recording & a LOT of other fun music that kept our creativity (& silly goose vibes) going! Let us know if you want to see our “Productive Bunny Basket Crew Playlist”… 🤩🎶🐰
Oh & shoutout to everyone who ordered a basket! We had SO much fun creating magical baskets for each of your kiddos & we LOVE being a part of your special holiday traditions… we can’t wait for them to open their baskets tomorrow AM! Pleaseee share their reactions with us here on social or via text!!! 💜💜💜
Wed Apr 23rd, 2025
Happy Earth Day!!! 💚🌎💚 We hope that everyone had a bright, sunshine-y dayyy! And we hope that you got to enjoy some time outside on this gorgeous spring weather day, like we did while we brought in 6 pallets of boxes filled with ✨NEW✨ products, while enjoying the beautiful blue skies!!! 💙☀️💙
Tue Apr 22nd, 2025
Goodnight toy storeeee 🥰💤🫶🏻💤🧸
Mon Apr 21st, 2025
Good night and sweet dreams 😴
That's a great book!!! 📕🤩
H A P P Y E A S T E R 🐰🌷🐣 We hope the Easter Bunny brought you lots of laughter, sunshine, joy & ✨FUN✨!!! 🤩
Sun Apr 20th, 2025
One more day until the Easter Bunny arrives with baskets & eggs full of ✨FUN✨! 🐰🌷🐣
We can’t wait for you to hop on in for some egg-cellent Easter Shopping funnn on Saturday between 10 am & 5 pm! 🌷 See you soonnn! 🐰🛍️🐣
Fri Apr 18th, 2025
