Puzzles & crafts are alwayssss a good idea! 🎨🧩 ... See MoreSee Less
Fri May 23rd, 2025
We are having SO much fun putting together dance recital gifts for all of your ah-mazinggg ✨tiny dancers✨ of all ages this recital season! 💃🏼🪩🕺🏼 ... See MoreSee Less
Thu May 22nd, 2025
Another Tuesday, another ✨SURPRISE✨ delivery of 5 pallets 🤩🫶🏻📦
We have been waitinggggg for these orders to arrive.. just didn’t know they were coming today but we are sooooo excited that they did! Stay tuneddd… 🥳 ... See MoreSee Less
Tue May 20th, 2025
Kicked off the week by being serenaded on harmonica by our fabulous new friend Sophie so we know it’s gonna be an ✨AMAZINGGG✨ week! 🤩
Can you believe she learned this in approximately 10 minutes as they walked around Downtown after spontaneously buying her first harmonica from us?!
She was so excited that she had to come back & give us a lil concert! 🤩🫶🏻🎶
Pop over to stories for more! She plans to come back next Sunday with a new song & we already can’t wait!!! 🥳 ... See MoreSee Less
Mon May 19th, 2025
Weekend mood: sunny weather & armfuls of the cutest ✨NEW✨ stuffed animals 💛🩷☀️🩷💛 ... See MoreSee Less
Sun May 18th, 2025
Sunny weather + armfuls of the cutesttttt ✨NEW✨ stuffed animals = best weekend everrr 🤩🫶🏻🛍️ ... See MoreSee Less
Sat May 17th, 2025
When Abby & Amelia take over pallet filming for the day… 🤣🤷♀️📦 ... See MoreSee Less
Sat May 17th, 2025
POV: you ask Amelia & Abby to shoot some content with today’s pallets 🤪🫶🏻📦🫶🏻🤣 Stay tuned for their reel & stories takeover!!! ... See MoreSee Less
Thu May 15th, 2025
What time is it??? PALLET TIMEEE!!! 🤩🫶🏻📦 ... See MoreSee Less
Wed May 14th, 2025
Obsessed with these sweet new additions from Itzy Ritzy to our darling baby corner! 🍓🐮🥐🪿🐙🐰 ... See MoreSee Less
Tue May 13th, 2025
Happy Mondayyy & cheers to a week filled with ✨perfect days✨!!! We can’t wait to shop with you this weekkk here in Downtown Middletown🤩🫶🏻☕️🫶🏻🛍️ ... See MoreSee Less
Mon May 12th, 2025
Happy Mother’s Day! 🌷🫶🏻🌷
We are SO, SO grateful to all of the wonderful mom’s that we know—especially YOU, our wonderful customers reading this post! 🥰 (And of course, Diane, our fabulous 👑Toy Store Queen👑!!!)
You are all such incredibly important parts of the wonderful world of Amato’s Middletown & we wouldn’t be able to do what we LOVE (for 85 years & counting) without all of you! So cheers to you on this special day of joy, gratitude & love!!!💜💜💜
We hope that you all enjoyed a relaxing day filled with sunshine, laughter & most importantly—✨FUN✨!!! 🥰
TBH Mother’s Day should be everyday, right?! So be sure to stop in soon to treat yourself to a fun, new Jellycat, puzzle, book nook, needoh, etc. because motherhood is always something to celebrate! 💕 ... See MoreSee Less
Sun May 11th, 2025
Weekends are for shopping at your favorite store (Amato’s Middletown, obvi) & visits with Gracie! ☀️🛍️🐶
(Special Gracie hugs like this are reserved for when her favorite Amato’s Team Alumni (aka Nathalie) surprise us with a visit! 🥰)
See you tomorrow between 10 am and 5 pm for Sunday Fundayyyy! 🤩 ... See MoreSee Less
Sat May 10th, 2025
Order up! Your Jellycat breakfast is serveddd here at Amato’s Middletown! 🥞✨🥯✨🧇 ... See MoreSee Less
Fri May 9th, 2025
Happy National Teacher’s Day AND National Nurse’s day! 🤩🫶🏻🥰🫶🏻🥳
This week is both Teacher Appreciation & Nurse appreciation week—which means there’s a LOT to celebrate! 🥳
We’d like to send an extra special thank you to all of the wonderful teachers & nurses that we know, both through the store & personally! You are all such wonderful, special people with incredibly important jobs—and we appreciate & love all of you! We hope you have the best week everrr 🥰🥰🥰
If you’d like to say thank you with a lil gift for the extra special teachers or nurses in your life, be sure to pop over to our stories for some gift ideas & then pop in the store to shop for a gift! 🥰🫶🏻🛍️
We’ve got lots of darling lil gifts to choose from! 🤩
#nationalteachersday #nationalnursesday #nationalnursesweek #teacherappreciationgift #nationalteacherappreciationweek ... See MoreSee Less
Tue May 6th, 2025
In queso you didn’t know, it’s Cinco de Mayo! 🥳🥳🥳
Dragons are definitely not the only ones who love tacos around here… our dinner plans are basically alllll we could taco bout today! 🌮🥑🫶🏻🥑🌮
#cincodemayo #happycincodemayo #dragonslovetacos ... See MoreSee Less
Mon May 5th, 2025
Weekends are for gift shopping & filling our ✨Cherry Blossom Matcha✨ gift bags with FUN!!! 🌸🤩🛍️ ... See MoreSee Less
Sat May 3rd, 2025
FriYAY’s are for birthday shoppinggg!! 🥳🥳🥳
We’d like to wish a very special Happy Birthday to one of our favoriteee Amato’s Kiddos! 🥰
We were his first stop as an official SIX year old bc we are his favorite place, which makes us feel very special! & of course he picked out a new truck… or two 🤪🫶🏻🛍️ ... See MoreSee Less
Sat May 3rd, 2025
Hey there May! 🌷☀️🌷 We are readyyy for you! 🤩🫶🏻🌸 ... See MoreSee Less
Thu May 1st, 2025
When the gifts immediately pass the ✨Fun Uncle Vibe Check✨, you know it’s gonna be a good week! 🥳🫶🏻🛍️ ... See MoreSee Less
Wed Apr 30th, 2025