Welcome To Amato’s Toy and Hobby Of Middletown!
SHOP in the name of loveeee…
because Valentine’s Day is less than 2 weeks away & our store is overflowing with L-O-V-E-ly gifts for your Valentineeee!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this winter! We have SO many wonderful Valentine’s themed items—plush, crafts, books, puzzles and more—to help you get in the Valentine’s Day mood!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your winter shopping list! We receive shipments & restock the store every day, so there’s always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
We are open Tuesday through Friday, 10 am to 6 pm and Saturday & Sunday, 10 am to 5 pm. We look forward to shopping with you soon!
We post daily on social media, be sure to follow along for updates!
Scroll For More
When the gifts immediately pass the ✨Fun Uncle Vibe Check✨, you know it’s gonna be a good week! 🥳🫶🏻🛍️
Wed Apr 30th, 2025
Time to order all you can , China is not sending anything to use any more. Thanks to Trump and his tariffs.
Another Tuesday, another two pallets!!! 📦🌷📦 Spring is the season for lotsss of ✨BIG✨ deliveries & this year we’ve received a record-breaking amount which has been SOOO much fun! 🤩
Tue Apr 29th, 2025
Love the Expression' 👀💯😎
Glad to see she is busy and looks happy. Wish I could say the same for my granddaughter. You have bills to pay and things you want to do, you gotta do your share. Good for her.👍🏻👍🏻
Yummy lattes & positive vibes are the ✨BEST✨ way to start the week! Shoutout to @perkonmain for providing us with both everydayyyy!!! ☀️🫶🏻☕️
P.s. our current fave latte is Raspberry Bliss but we got a sneak peek of their next seasonal specials & we are v exciteddd! 🤩🌷🫶🏻☀️☕️
Mon Apr 28th, 2025
Spreading positivity across Main Street one latte and toy at a time✨
ICYMI: We LOVE gift shopping! 💖✨🛍️
When we curate gifts for you, we put a LOT of attention to detail, thoughtfulness & love into every single one because we know how important they are—and how much ✨joy✨ they will create! 🥰
Whether we are shopping in store for fun games to bring on your next trip, working our Easter Basket Magic, or creating spectacular birthday gifts and party favors—it’s alllll about the details!!!
When carefully selecting each item, we want to tie in their interests & favorites as much as we can, while also introducing them to awesome new items! So that’s why we’ll chat about the recipient & occasion before we start working our ✨magic✨!
We even factor in favorite colors, themes & special interests when it comes to the gift packaging! 🤩
And every gift is put together with ✨love✨—sometimesss we even give the gift/box a lil hug (like Grace is here) before it gets shipped out (or picked up) 🥰🫶🏻🛍️
Sun Apr 27th, 2025
She is such a lovely young lady. Looks so much like Krista. 🥰
My girl! ❤️
Keep those toys stocked up guys. You might put Walmart's out of business this year!
Siii☺️
Awesome
Rainy days are for shopping! & picking up a darling ✨NEW✨ umbrella! ☔️🫶🏻🌷
Sat Apr 26th, 2025
I meannnn, she’s not wrong 🤷🏼♀️🌷☀️ Happy April 25th! Hope everyone is outside enjoying this beautiful weather!!! 🫶🏻
#misscongeniality #april25th #perfectdate
Fri Apr 25th, 2025
The Amato’s Middletown team is feeling extra ✨Mystical Magical✨ this week! Especially today now that this song has officially been released!!! 🤩🫶🏻🪩
Thu Apr 24th, 2025
Every day is #WorldBookDay in our Book Room! 📚🫶🏻📚
Wed Apr 23rd, 2025
Delightful adventure A trip to Amato’s Fun for very young & the young at heart ❤️
Always!
It’s the final countdownnn for voting in the✨Best Toy Store✨ in the Best of Connecticut competition & we need you V-O-T-E!!! 🥰
Voting is as easy as 1, 2, 3:
1. Go to our IG profile & click our “www.amatosmiddletown.com & 2 more” link
2. Click on the link titled “✨Best Toy Store Voting✨which will bring you directly to our voting page!
3. Click vote!
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 85 years and counting!!! 💜✨🛍️
We would reallyyy appreciate it if you could help us maintain our ✨Best Toy Store✨ winning streak by taking a few seconds to vote! 🤩
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️
Wed Apr 23rd, 2025
The Amato’s Middletown Easter Bunny HQ Crew is feeling ✨Mystical, Magical✨ after another successful Easter Basket season!!! 🐰🌷🐣
Shoutout to @bensonboone for this song (& this dance) bc it was a key part of working our ✨Easter Bunny Magic✨ alllll week long!!! 🤪🫶🏻💫
Along with the @bwaygatsby cast recording & a LOT of other fun music that kept our creativity (& silly goose vibes) going! Let us know if you want to see our “Productive Bunny Basket Crew Playlist”… 🤩🎶🐰
Oh & shoutout to everyone who ordered a basket! We had SO much fun creating magical baskets for each of your kiddos & we LOVE being a part of your special holiday traditions… we can’t wait for them to open their baskets tomorrow AM! Pleaseee share their reactions with us here on social or via text!!! 💜💜💜
Wed Apr 23rd, 2025
Happy Earth Day!!! 💚🌎💚 We hope that everyone had a bright, sunshine-y dayyy! And we hope that you got to enjoy some time outside on this gorgeous spring weather day, like we did while we brought in 6 pallets of boxes filled with ✨NEW✨ products, while enjoying the beautiful blue skies!!! 💙☀️💙
Tue Apr 22nd, 2025
Goodnight toy storeeee 🥰💤🫶🏻💤🧸
Mon Apr 21st, 2025
Good night and sweet dreams 😴
That's a great book!!! 📕🤩
H A P P Y E A S T E R 🐰🌷🐣 We hope the Easter Bunny brought you lots of laughter, sunshine, joy & ✨FUN✨!!! 🤩
Sun Apr 20th, 2025
One more day until the Easter Bunny arrives with baskets & eggs full of ✨FUN✨! 🐰🌷🐣
We can’t wait for you to hop on in for some egg-cellent Easter Shopping funnn on Saturday between 10 am & 5 pm! 🌷 See you soonnn! 🐰🛍️🐣
Fri Apr 18th, 2025
It’s the weekend before Easter, the shelves are overflowing with ✨NEW✨ product & we can’t wait for you to hop on in & shop! 🐰🌷🐣
There is still plenty of time to fill both their Easter Egg hunt & their Easter Baskets with fun!! 🤩
This weekend we are open:
Friday: 10 am to 6 pm
Saturday: 10 am to 5 pm
& we will be closed on Easter Sunday! 🐰💜🐣
We look forward to seeing you soonnn & shopping for allll sorts of egg-cellent gifts! 🤩
Thu Apr 17th, 2025
Throwback to the night before Diane & Caroline left for Toy Fair back in March & our high school team members were *VERYYY* concerned about being left “Home Alone”….. 🤣💜🏙️
This was genuinely their reaction during our pre-trip meeting… soooo of course we had to make a video about it!!! 🤷🏼♀️
They’re still calling it the “Home Alone” weekend... hilarious! They were extra amazing that weekend, but we did all miss each other.. 5 days apart was a LONG time!!! 🥰
We love our Amato’s Team—well actually, we’re really more like family!!! 💜💜💜
Wed Apr 16th, 2025
Exciting news!!! We are a finalist for ✨Best Toy Store✨ in the Best of Connecticut competition… and now we need your V-O-T-E!!! 🥰
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 85 years and counting!!! 💜✨🛍️
We would reallyyy appreciate it if you could help us maintain our ✨Best Toy Store✨ winning streak by taking a few seconds to vote! 🤩
Voting is as easy as 1, 2, 3:
1. Click this link: ctmagazine.secondstreetapp.com/og/445520e3-27ea-44c5-865f-1a7d38249b47/gallery/480104190
2. Click vote!
3. Share this with your friends so we can spread the local business love throughout CT!
You can also scroll through the categories & vote for your other favorite local businesses—this is an amazing (& free) way to show your love to allll of your favorite small businesses! 🫶🏻
We promise that with each vote, we do a lil happy dance & we definitely feel the loveee 🥰
You can vote for us once a day between now & April 25th, it only takes a few minutes & it would truly make our day if you do it just once! 🫶🏻
(You do have to enter your email to vote, but you don’t have to opt in to any future emails from the CT Insider!)
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️
Tue Apr 15th, 2025
I agree. This store is the very best by far. All my rockets have been bought here. There is a tremendous variety of unusual toys and educational items that make you really think and create. I love this place.
You have my vote!
Congratulations!❤️❤️
Great place to go
The best!
Done, love Amato's!
I happily voted!
done! Amato's is awesome!
My favorite place to go when I'm feeling down. Everyone there is so nice and helpful and I alway leave with a bag full of goodies. Thank you Amato's Toy and Hobby Middletown . We miss you here in New Britain ct.
Everyday❣️❣️
Best toy store period
Done!
Done!!
Done
Done!
Done!!
The Easter Gifting fun has just begun! 🐰☀️🐣
Hop on in this week to get your Easter Shopping done! The store is overflowing with all sorts of egg-cellent gift options like these darling goodies that we curated in-store today for a toddler & then they fit perfectly into a darling cloth bunny basket! 🤩
We are open Tuesday thru Friday 10 am to 6 pm and Saturday 10 am to 5 pm—hop on in soon! 🐰💜🛍️
Mon Apr 14th, 2025
Your Easter gifts look absolutely adorable, and I love how thoughtfully you've put everything together—pure joy in every basket! 🐣💕
Happy Easter
Eastery!
Beautiful
