Welcome To Amato’s Toy and Hobby Of Middletown!
What time is it? Summer time!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of summer shopping fun!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this summer. From bubbles, kites & more outdoor fun to rainy day puzzles, building sets & craft kits and everything in between, we can’t wait to shop with you this summer!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your summer shopping list! We receive shipments & restock the store daily, so there are always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
Whether you are stocking up on summer activities, in search of the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you all summer long here at 395 Main St!
We post daily on social media, be sure to follow along for updates!
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The besttt days start with a delicious coffee from one of our favorite downtown coffee shops & a trip to your favorite store! 🤩☀️🫶🏻☕️🛍️
& the best Friday’s are FriYAY’s like today, where your favorite store is open an extra hour—we can’t wait to see you between 10 am & 7 pm today! 🥳
Fri Aug 7th, 2026
News Anchor Katie of the AMNN (Amato’s Middletown News Network) is out here asking only the most important questions… 🤣📰🫶🏻🎤🐶
Thu Aug 6th, 2026
Gracie might need some additional media training… 🤣🤷🏼♀️🐕
Gracie wants her agent to speak for her
How many stuffed animals is too many? The limit does not exist! 🤷🏼♀️🤷🏼♀️🤷🏼♀️
…based on true events 🤣
Wed Aug 5th, 2026
6 pallets arrived todayyy & Gracie wasn’t here soooo we improvised 🤷🏼♀️🫶🏻📦
Tue Aug 4th, 2026
Another superrr successful ✨Window Week✨ is in the books (thanks to Amelia, Queen of the Windowsss) anddd we can’t wait for you to see our latest creationsss!!! 🌻💛🌻
Mon Aug 3rd, 2026
Mood as we head into the first week of August… time to soak up allllll the summer we cannnn (while also prepping for a fabulous fall)!!! ☀️🫶🏻☀️
Sun Aug 2nd, 2026
If we had to summarize July in one picture, it is 1000% this! 💛🫶🏻☀️🫶🏻💛
It’s definitely one of our favorite months… it has tough competition (aka November & Decemberrrr) but this past month of summer toy store shopping fun with our wonderful customers & amazinggg team has been next level, we wish the month could last forever!
At least we have a few weeks left to soak up the summer fun before our crew heads off/back to college one-by-one—and we can forever cherish the memories! 🥰
Sat Aug 1st, 2026
POV: when the College Crew is training the High School Crew… 💁🏼♀️
LOL as if! They’re actually wicked friendly, helpful & become fast friends 🥰
Watching them help each other & teaching them everything they know (& being hilarious while doing it) is actually one of our favorite parts of the summer! 🤩🫶🏻🛍️
P.s. we have some REALLYYY cute new skirts (& dresses & accessories) from our faves over at Great Pretenders!
Fri Jul 31st, 2026
It’s been a crazy busy summer soooo we’ve been slacking a bit on 🛍️Shopping Bag Selfies🛍️… but we’ve had SO many fabulous stories & shoping bags filled with wonderful combinations that we’d love to share! Sooo don’t worryyy, we promise we’ll get back to it as soon as we cannn 🤩
Luckily we snapped a photo of this lil cutie before he headed to his new home to a brand new seat turtle themed ✨big boy room✨!!!
We can’t wait to see the room, get an update of how he’s settling in… & find out his new name (bc of course you have to get to know your new turtle before you name it)! 🌊🫶🏻🐢
Thu Jul 30th, 2026
Join us as we welcome ✨Odell, the Gigantic Octopus✨ to our Jellycat Wall while he awaits his future forever homeeee! 🐙🫶🏻🌊🫶🏻🐙
We are sooo exciteddddd! 🤩🤩🤩
P.s. due to his wonderfully giant size, he is available for in store purchase only, be sure to stop in to visit him next time you’re Downtown!
Wed Jul 29th, 2026
Guess what week is issssss… Hint: it’s our favorite week of the monthhhh!!! ✨WINDOWWW WEEKKKK✨!!! 🤩🤩🤩
Any guesses on our next theme??? 👀
P.s. don’t worryyyy, we’ll share a proper goodbye to July’s red, white & blue-tiful windowsss! 🥰
Tue Jul 28th, 2026
Hmm I wonder what our pallet count will be this weekkk! We’ve had two 9-Pallet-Weeks in a row… any guesses??? 👀🤷🏼♀️📦
Mon Jul 27th, 2026
Gracie the Toy Store Dog heading home after a wonderfully busy week of toy store shopping fun! 🤩🫶🏻🛍️🫶🏻🐶
Sun Jul 26th, 2026
I hear “Hey Caroline can I buy something before I leave today?” pretty much every dayyy, which is a testament to how cool our store is since a bunch of high school, college kids & adults are alwayssss finding something they’re excited to buy for themselves! 🤷🏼♀️🫶🏻🛍️
I should really take a picture each time bc it would be a hilarious album to have…
Anywhooo, today’s shopping trip was an extra special birthday shopping gift extravaganza for 4 cousins that are veryyy lucky to have a toy expert in the familyyy! 😎✨🎂
Fri Jul 24th, 2026
Beautiful
Hey! We have a LOT of exciting ✨NEW✨ product hitting the shelves this week! 📦📦📦
There are a TON of boxes filled with amazing things in the store right now & our team is working hard to process them as quicklyyy as possible! 🤩
Here’s a preview of what’s in the works:
-5 pallets filled with the latest releases of Lego
-allll of our favorite Gund stuffed animals
-tonsss of new monster trucks, hexbots, games, bitzees, Paw Patrol items & more from Spin Master!
-lotssss of games
-Brio!
-a ton of new crafts & creative supplies for all ages
-puzzles, puzzles & moreee puzzles!
Anddd much, muchhh MORE!
Stay tuneddd & be sure to plan a visit soonnnn 🤩🫶🏻🛍️
Wed Jul 22nd, 2026
Andddd then we got THREE more!!! 📦📦📦 Making the total for today NINE 🤩 & it didn’t just rain… it poured! ☔️
What a wilddd day… can’t wait to show you moreee from our crazy rainy adventureeee☔️🫶🏻📦
Tue Jul 21st, 2026
Welcome to our brand NEW 🫧Bathtime Aisle🫧 that is overflowinggg with an expanded selection of bath toys for ages 6 months through 6 years (& up)! 🤩🫧🛁
We can’t wait to share a close up look at allll these amazing new products from Tiger Tribe, Itzy Ritzy & Hape—but for now enjoy a sneak peek into our favorite creative & strategic process of merchandising! 🫶🏻
Mon Jul 20th, 2026
That looks so cool.
Consider this your official announcement that Schleich has restockedddd! 🤩🤩🤩
12 giant boxes laterrrr… join us as we refresh our Schleich Horse Club & Bayala section!
And thennn be sure to stop in soon to check out alllll the Dinos, animals & fantasy figurines we have toooo! 🦖🦕🐎🫏🐄🐖🐑🦙🪿🐓🐿️🐕🐈⬛🦥🦓🐘🦒🦍🦧🐆🐅🦭🐋🐬🦈🦩🦚🐊🐢🦦🦄🧚🏻🧚🏻♀️🧚🏻♂️🐉🐦🔥
Sun Jul 19th, 2026
lol! -it's not everyone that has a Saturn V and Little Joe 2 hanging from their ceiling
Okayyyy, this new arrival might just be the coolest magic trick we’ve ever seen! 🪄🫶🏻🛍️ Join us as we experience Magic Jellykins for the first time ever—this is our 100% unedited reaction to the coolest new item!!! 🤩
Sat Jul 18th, 2026
Can you add 3 to my package being sent??
Felicia Rolon the kids will be getting these for Christmas, so fun!
That is so cool!
They are so cool!
